Summary
Education
Bachelor of Science in Business Administration (B.S.B.A)
Marketing Emphasis
University of Colorado at Denver
Graduation, May 2006
Experience
303 Creative LLC
Owner
Littleton, Colorado
2012—present
Experienced small business owner offering professional consultation services across multiple industries. Intrinsically motivated to help my clients achieve their strategic goals through creative website design, graphic design, marketing, and event planning.
- Served over 200 clients with a steady client satisfaction rate of 98%.
- Adept at managing multiple projects while under pressure to complete timelines.
- Guest interviewed on 80+ national television shows, radio broadcasts, and podcasts, including Fox News, ABC, NBC, and CBS. Featured guest speaker at public and private events, including the National Western Conservative Summit (2022 & 2023).
- United States Supreme Court win (303 Creative LLC v Elenis), June 2023.
Website Design
- Designed over 125 websites utilizing WordPress, Wix, and Squarespace platforms.
- Specialized website design experience, including for-profit and non-profit websites, weddings, e-commerce marketplaces, subscriptions, community portals, copywriting, graphic design, content management, website monitoring, analytics reporting, and campaign planning.
Graphic Design
- Seasoned graphic design specialist with 15+ years of experience managing the complete design process, from conceptualization to delivery.
- Skilled with Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
- Experienced in developing logos, brands, brand style guides, print and digital assets, document layout, digital storytelling, color palettes, and typography.
Marketing
- Skilled in short-term and long-term marketing strategies, including growth and retention, advertising, pay-per-click optimization, social media engagement, brand management, Customer Relationship Management (CRM), and communication tactics such as email marketing and customer engagement and retention.
Events
- Led the planning, implementation, and execution of over 50 private and public events, accommodating between 15 and 5,000 guests.
- Developed event budgets of up to $100,000, managed expenditures and revenues, negotiated vendor contracts, and reported outcomes to stakeholders.
- Assembled and collaborated with teams to establish effective event strategies.
- Managed event registration, ticketing, promotional materials, marketing, graphics, and volunteer recruitment and oversight.
INTERIORS
- Served as the interior design consultant for a $1.4M office renovation. Selected furniture, decor, and architectural finishes for the project.
Front Range Christian School
Community Relations & Events Manager
Littleton, Colorado
2017—2023
- Served as the community liaison for a 450-student (preschool-twelfth grade) private school. Managed the school’s public-facing social media presence through engaging content management. Managed the community parent volunteer program, produced 100+ events, and provided administrative support to the Head of School.
- Redeveloped and launched school parent volunteer program, resulting in 10,000 volunteer hours per school year, which offset the school budget by $100,000. Managed volunteer website, approved volunteer hours, and communicated volunteer opportunities. Secured and trained support staff and volunteers. Organized and directed trainings to ensure a clear understanding of event objectives, timelines, and roles.
- Developed, planned, and executed 30+ annual events, including an annual fundraiser gala, auctions, employee retreats, all-school gatherings, professional development seminars, trainings, informational events, shareholder meetings, banquets, dances, Board of Director events, commencement and graduation, and more.
- Secured event facilities, managed contract negotiations with vendors, secured featured speakers and talent, created security plans, and coordinated event vendors. Designed all event marketing materials while upholding the organization’s branding standards and voice across all mediums. Managed attendee recruitment, registration, and communications. Entered, updated, and maintained shareholder contact information in the organization’s Customer Relationship Management (CRM) software. Gathered budget requirements, themes, and desired outcomes from Leadership in preparation for each event. Controlled expenses, monitored resources, and limited overhead costs.
- Reported to the Head of School, Leadership, and Board of Directors through continuous communication and strict attention to important details. Cross-collaborated with the Head of School, Director of Communications, Director of Operations, Director of Finance, and teams to execute projects with streamlined precision.
- Served as the Association of Christian School International (ACSI) Speech Meet Coordinator for the Rocky Mountain Region (2018-2019). Managed event logistics, organized registration and travel arrangements for 125+ participants from three states, developed event timelines and agenda, managed event volunteers, designed event marketing materials, managed event budget, and reported monthly event progress and updates to ACSI Regional Director and School Leadership.
Colorado Mitzvah Mania
Event Producer
Denver, CO
2008—2016
- Directed and produced a 65-vendor, 1,000-attendee trade show for the Rocky Mountain Region for eight consecutive years.
- Managed events from beginning to end, including solicitation of vendors, sponsorships, design and maintenance of event website, attendee registration, event marketing, event budgeting, management of vendor payments and invoicing, and supervision of event staff.
- Produced events on time and under budget, with increased attendance every year.
Paula’s Boutique
Marketing Director
Greenwood Village, Colorado
1999—2013
- Managed marketing, advertising, website, and events for a family-owned business.
- Organized fashion shows and events and participated in retail buying trips to national markets.
- Produced annual community fundraiser fashion show to benefit teen suicide awareness in local area high schools.
Arapahoe/Douglas Works Workforce Center
Community Liaison
Englewood, Colorado
2009-2011
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Developed and managed agency social media, website, and advertising campaigns to increase knowledge of the workforce development system.
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Produced and managed 20+ annual internal events, including staff social activities, trainings, conferences, symposiums, workshops, networking events, job fairs, and board meetings.
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Increased agency social media presence by 550% in one quarter. Led website redesign project and increased website hits by 175% in one year.
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Two-time Employee of the Month recipient.
Klipp Architecture
Marketing Coordinator
Denver, Colorado
2008-2009
- Managed and streamlined agency external communications, sought out new project prospects, and developed agency project proposals, resulting in ongoing work for the agency.
Amy Toltz-Miller Special Events
Event Coordinator
Denver, Colorado
2008-2016
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Contributed to the planning and execution of various events, including non-profit fundraisers, vendor trade shows, and bar/bat mitzvahs. Managed event vendors, organized staff, oversaw marketing efforts, and directed day-of-event operations.
Colorado Department of Labor and Employment
Marketing & Event Coordinator
Denver, Colorado
2002-2008
- Collaborated with statewide teams to plan and execute annual events, including conferences with attendees ranging from 30 to 5,000. Coordinated event advertising, website design, and branding, and designed event marketing materials.
- Established event benchmarking process to ensure the success of future events.
Technical Skills
Website Design
WordPress
Squarespace
Wix
WooCommerce
MemberPress
BuddyBoss
Graphic Design
Adobe Creative Suite
Illustrator
InDesign
Photoshop
Premiere Pro
After Effects
Acrobat Pro
Canva
CRM & Comms
MailChimp
Constant Contact
HandBid
HubSpot
Business & CRM
Apple iWork
Apple Pages
Apple Keynote
Apple Numbers
Google Workspace
Google Docs
Google Sheets
Google Slides
Google Forms
Google Analytics
Microsoft Office 365
Interpersonal Skills
Detailed
Multitasker
Clear communicator
Organized
Achiever
Creative
Innovator
Resourceful
Problem-solver
Quick learner
Service-oriented
Respectfully assertive
Strong work ethic
Volunteering
Interests
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Serving others through the gift of hospitality
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I am dedicated to donating my time and talents to supporting churches, non-profit organizations, and veteran-focused organizations.
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Enjoying the Colorado outdoors
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Hosting dinners with good conversation and fellowship
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Crafting and soap-making
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Anything having to do with dogs and pets – I love animals!
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As a Christian who believes that God gave me the creative gifts expressed through my business, I have always strived to honor Him in how I operate it. My primary objective is to design and create expressive content—script, graphics, websites, and other creative content—to convey the most compelling and effective message to promote my client’s purposes, goals, services, products, events, causes, or values. Because of my faith, however, I am selective about the messages I create or promote. While I will serve anyone, I am always careful to avoid communicating ideas or messages or promoting events, products, services, or organizations that are inconsistent with my religious beliefs.
Contact
Lorie L. Smith
(720) 263.CMYK (2695)
Post Office Box 271355
Littleton, Colorado 80127